See the world in a new way when 360fly arrives at Best Buy

360fly is a new camera that provides an innovative way to capture the world around you, and it will soon be for sale exclusively at Best Buy.

Slightly larger than a golf ball, 360fly is a single-lens camera that captures scenes in a 360-degree video format — video that’s fully interactive.

It packs high quality, 360-degree video into a lightweight, waterproof (down to 120 feet) and rugged design. With 360fly, you can capture your world, share to your favorite social media networks and immerse yourself in video that’s almost as good as being there. The camera is optimized for mobile devices, so it pairs with an iOS and Android app that allows the user to view, edit and share content immediately.

The camera, which will sell for $399, will be available in stores and on Bestbuy.com in late September.

There is also a virtual reality component to 360fly. When the mobile app is switched to ‘VR Mode’ and attached to a Google Cardboard viewing device, the user can view 360-degree content as virtual reality. 

“360fly is nothing less than a game-changer for how consumers capture and share video content as well as democratizing virtual reality,” said Peter Adderton, 360fly CEO. 

Chip Ganassi Racing (Indycar and NASCAR), Terry Adams (Freestyle BMX) and Carissa Moore (Surf Champion) are avid 360fly fans.

360fly Signs 17-year-old Surf & Skate Phenom Kalani David

PITTSBURGH (JULY 1, 2015) – 360fly, Inc., the world’s only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced the addition of another world-renown athlete to its growing list of endorsers. 17-year-old surfing and skateboarding sensation Kalani David is the latest to represent the brand and its game-changing video technology and will utilize 360fly to capture and share interactive surf, skate and lifestyle content.  

Born in Oahu, HI, David first learned to surf at the young age of one and a half and was skateboarding by age four. He won his first NSSA National Surfing Title in 2008. When he’s not tearing up the waves or the pavement on a board, David can typically be found indulging in another personal passion, playing the drums.

“Kalani is an unbelievable talent with a seemingly limitless passion, energy and ambition for what he does. I’ve always been impressed with his humble demeanor, considering all that he’s accomplished at such a young age,” said Peter Adderton, 360fly CEO. “Kalani is without doubt an ideal brand representative for 360fly and we’re honored to have him representing us.”

360fly is a single-lens camera that introduces an innovative way to capture the world around you in a 360-degree video format – video that’s fully interactive and completely mobile. Unlike other action cameras, with 360fly there is no time-consuming uploading necessary. Instead users can literally, shoot, edit and share in minutes using 360fly’s mobile app. Smaller than a baseball, 360fly packs HD, 360-degree video into a lightweight, water resistant and rugged design. With 360fly you can capture everything around you, share to your favorite social media pages, and interact by clicking, dragging and swiping to immerse yourself in the video.

Under Adderton’s leadership, 360fly has assumed a leadership role in bringing virtual reality content to the mainstream in a manner that’s more accessible and affordable to the masses.

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“360fly is incredible. The fact that I can mount it to my surf board or place it in the center of a skate pool and know it’s capturing everything is awesome,” said David. “The viewing experience is unlike anything else. With a Google Cardboard viewer and a mobile phone, my friends and fans will be able to experience what I experience when I’m shredding in the water or on my skateboard.”

David joins a 360fly athlete roster that is highlighted by Olympic mountain bike rider and national champion Todd Wells, motocross star Chad Reed, freestyle BMX rider Terry Adams and pro surf champion Carissa Moore. Additionally, 360fly has a strategic partnership with Chip Ganassi Racing (CGR), who won a 2015 X Games silver medal in Global Rally Cross. 360fly will also sponsor CGR in one round of the NASCAR Sprint Series.

To learn more about 360fly, visit www.360fly.com or follow 360fly on Twitter and Instagram @360fly, and “like” it on Facebook at facebook.com/360fly. MSRP is $399.

About 360fly

360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

360fly Signs LOI to Purchase Assets and Intellectual Property Rights of VSN Mobile’s 360-degree Hardware, Software and Senior Management Team

PITTSBURGH, JULY 1, 2015 – 360fly, Inc., the category creator in 360-degree digital video products, today announced the company has entered into a letter of intent (LOI) with VSN Mobile, Inc. to acquire assets, intellectual property rights, and existing personnel specifically relating to VSN’s 360-degree camera development. Other aspects of VSN’s core business are not anticipated to be included in this transaction, and VSN Mobile will continue its operation of those business units independently. This announcement commences the process of conducting a 60-day due diligence time period and begins the creation of a definitive agreement to transfer VSN’s 360-degree video unit to 360fly. Under the terms of the LOI, the parties will evaluate and select an optimal deal structure with the objective of formalizing a definitive acquisition agreement.

This agreement with VSN Mobile is in keeping with the plans of 360fly to be the category-leading provider of products that enable 360-degree video content creation. The deal includes approximately 24 engineering staff members who will immediately begin to assist the 360fly team and aggressively drive new and advanced product development. Also included are the patents and development advancements that are integral to VSN’s V.360° camera, a product that currently captures 4K/16 megapixel images in full 1080p high-definition.

“We’re very pleased to be pursuing this direction with VSN. There are a lot of synergies between our two companies, and the work we’re doing around 360-degree video, virtual reality, and even more advanced applications of our technology,” said Peter Adderton, CEO of 360fly, Inc. “This deal further validates our commitment to grow 360fly to be the leader in 360-degree video and VR capture products for consumers, as well as specialty markets. We need the best and brightest people we can find to expand our already incredible team. Their development talent is impeccable – 360fly and VSN suit each other well.”

Mr. Adderton continued, “We’ve seen an incredible level of interest not only for our mainstream consumer products, but also for specialized applications of our technology across a range of niche categories. To act on those opportunities, we need even more smart people. Acquisitions such as this one will continue to be a key component of our strategy to secure our leadership position in this space.”

VSN Mobile president Peter Aloumanis added, “both companies are already set to deliver leading solutions in this space, but given it’s an emerging category, this agreement positions us to be able to advance more innovations at a quicker pace. For the marketplace, it means more useful solutions will be made readily available sooner.“

About 360fly

360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

360fly Partners with Olympic Mountain Biker Todd Wells

PITTSBURGH (JUNE 17, 2015) – 360fly, Inc., the world’s only single-lens camera capturing stichless 360-degree video and viewed with interactive capabilities, today announced U.S. Olympian and multi time National Champion mountain biker Todd Wells as its newest brand ambassador. The partnership allows 360fly to grow and develop its content library from the most decorated American male mountain biker in history.

Through a dominant career spanning nearly two decades, Wells has seen the growth of action cameras in the industry and uses them extensively. Upon first exposure to 360fly, Wells was instantly impressed with its innovative 360-degree video and game-changing mobile and interactive platform.

“360fly is a game changer, and not merely for its video format, but also the mobile efficiency to capture, edit and share video on the fly. That really blew me away,” said Wells. “The things I can do with it on the bike are going to be awesome. But I’m also excited about capturing my family’s special moments in 360-degrees. Unlike traditional point-and-shoot cameras, 360fly will allow me to step out from behind the viewfinder and be fully engaged in those experiences.”

In 2010, Wells became the first male rider to win three national titles in different cycling disciplines in the same season: Mountain Bike Cross Country, Mountain Bike Short Track and Cyclo-cross. He has since turned his focus to competing in endurance mountain bike riding and found success by winning two of the sport’s most demanding races – the Leadville 100 and La Ruta Conquistadores.

“As an avid mountain bike rider myself, I have followed Todd’s incredible career over the years. His ability to compete at a high level for so long is something this sport rarely sees,” said Peter Adderton, 360fly CEO. “We’re excited to welcome Todd to the 360fly team and look forward to seeing the content he captures both on and off the bike.”

360fly is a single-lens camera that introduces an innovative new way to capture the world around you in a 360-degree video format – video that’s fully interactive. The advantage of using a single lens is that there’s no additional stitching of individual video feeds. Smaller than a baseball, 360fly packs HD, 360-degree video into a lightweight, water resistant and rugged design. With 360fly you can capture everything around you, share to your favorite social media pages and interact to immerse yourself in the video.

Wells joins a growing 360fly athlete roster highlighted by motocross star Chad Reed, freestyle BMX rider Terry Adams and more. Additionally, 360fly recently announced a relationship with Chip Ganassi Racing (CGR), who won a 2015 X-GAMES silver medal in Global Rally Cross. 360fly will also sponsor CGR in one round of the  NASCAR Sprint Series.

For preorders or to learn more about 360fly, visit www.360fly.com. You can also follow 360fly on Twitter, @360fly, and “like” us on Facebook at facebook.com/360fly. MSRP is $399.

Capturing more is now $100 less

We know you’re excited about 360fly’s game-changing camera.

That’s why we want to share some killer news. For starters, we found a way to bring you this new technology more economically—so we’re knocking $100 off the price. That’s right, the camera that brings you immersive, interactive HD quality 360° video and allows you to share it directly from your mobile device is now $399. (If you have already pre-ordered, your order will automatically take this new price into consideration)

And while you’ve been waiting patiently (thank you!), we’ve been working our rear regions off to get the camera totally dialed and can absolutely, positively confirm it will ship by summer’s end.

We’re also adding a range of features to the camera and 360fly apps — memory upgrade from 16GB to 32GB, VR mode, filters and more—so you’re sure to be blown away when your 360fly arrives.

We’ll see you all in amazing 360° video very soon.

Yours from every angle,
The 360fly Team

Chip Ganassi Racing Teams Partner with 360fly to Provide Exclusive 360-Degree Video Content in All Team Motorsports Programs

CONCORD, N.C. (June 4, 2015) – Chip Ganassi Racing Teams, Inc. (CGRT) announced today a partnership with 360fly, the category creator in 360-degree digital video products, on their two entries in Global Rallycross (GRC). 360fly will be the primary partner on the team’s No. 38 Ford Fiesta for the doubleheader in Daytona on June 20-21 as well as the race in Washington, DC on Aug. 15 with former Target Chip Ganassi Racing INDYCAR driver Jeff Ward behind the wheel.  

In addition, 360fly will be the primary partner on Steve Arpin’s No. 00 Ford Fiesta for the 2015 X-games June 4-7 and subsequent to that will remain as an associate partner on the car for the remainder of the GRC season. 

 NOTES OF INTEREST 

·       Video in 360 Degrees: 360fly is a single-lens camera that introduces an innovative new way to capture the world around you in a 360-degree video format – video that’s fully interactive. The advantage of using a single lens is that there’s no additional stitching of individual video feeds which introduces undesired stitching artifacts and takes longer to process. Smaller than a baseball, 360fly packs HD-quality, 360-degree video into a lightweight, water-resistant rugged design. 360fly is optimized for mobile devices, as that’s where most video content is viewed. The camera’s built-in WiFi and Bluetooth pairs with a free Android and iOS app and allows users to easily view, edit and share their experiences to their social channels. #Lookaround and experience 360 content here!

·       Bringing New Technology to New Fans: GRC’s strong focus on digital content and engagement with a millennial fan base has positioned it on the cutting edge of the motorsports world. Over two-thirds of their fans are in the coveted 18-29 demographic. Live broadcasts on NBC, NBCSN, NBC Live Extra, Red Bull TV and fresh  digital content generated on a daily basis keep fans engaged throughout the year which creates the perfect platform to utilize the 360fly technology.

 ·       Jeff Ward: Ward is the first motocross rider in AMA history to win every major motocross class championship. Durning his career he amassed seven AMA national titles and a record breaking nine MX des Nations titles. Ward then turned his attention to Indy cars and in the 2002 season he was a race winner for the Target Chip Ganassi Racing team. He is now a trainer to Factory Honda rider Cole Seely.

QUOTEBOARD

Steve Lauletta, President, Chip Ganassi Racing Teams:

“We believe that GRC is the perfect fit for a tech company like 360fly. The fan base is made up of millennials that are on the constant lookout for the newest and coolest technology. We think that 360fly fits that bill perfectly. The type of content 360fly can create should prove to be a big hit with the GRC fan. We are pleased to have them on board.”

Peter Adderton, CEO, 360fly: 

“We are not only excited about partnering with Chip Ganassi Racing on the Global Rallycross, but we are equally excited about the content access we will get in their other motorsports programs like INDYCAR and NASCAR. These forms of racing are built to speak to young conusmers where technology plays an integral role in their daily lives. We feel that our product is a ‘must have’ for these consumer to capture life as it comes at them and then easily transfer it to their favorite social media platform.”

Jeff Ward, Driver, Chip Ganassi Racing Teams: 

“I couldn’t be more thrilled to be back with Ganassi – even if it is for only a few races. I loved my time with the team back in 2002 and am looking forward to being around them again but this time in GRC. With the 360fly collaboration and the intense action of Rally racing, I can’t wait to see what action we capture from inside the car. I think the footage will resonate with my motocross and car fans alike. I can’t wait to get back behind the wheel.”

About 360fly

360fly creates unique, 360 degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

 About Chip Ganassi Racing Teams:

Chip Ganassi has been a fixture in the auto racing industry for over 30 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include four cars in the Verizon IndyCar Series, two cars in the NASCAR Sprint Cup Series, one Prototype in the TUDOR United SportsCar Championship, and two cars in Red Bull Global Rallycross. Overall his teams have 17 championships and over 160 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, six Rolex 24 At Daytonas and the 12 Hours of Sebring. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.

For more information log onto: www.chipganassiracing.com

360fly Partners with Multi-time AMA/World Supercross Champion Chad Reed

PITTSBURGH, MAY 21, 2015 – 360fly, Inc., the category creator in 360 degree digital video products, today announced professional motocross rider Chad Reed as its newest brand ambassador. The relationship provides Reed with exclusive early access to 360-degree filming capabilities, while providing 360fly with compelling content from one of the world’s most decorated and respected motocross athletes. Reed joins a growing 360fly athlete roster that includes Flatland BMX rider Terry Adams, Freestyle Skiier Simon Dumont and Surfer Carissa Moore.

Reed, a global motocross star and champion in both the AMA Supercross and Outdoor Motocross series, has been competing since mountable cameras first entered the sport. After years of utilizing the incumbent industry-leading products, Reed was instantly blown away with 360fly’s interactive 360-degree video and game-changing mobile capabilities.

“Before 360fly, there were only single point-of-view cameras available. And after years of using a variety of models, I’ve found they just can’t compare to 360fly’s all-seeing single lens.” said Reed. “360fly opens the door to a whole new world of possibilities. The innovative quality of its interactive 360-degree video goes without saying. But what may be even more powerful is the fact that editing and sharing is completely mobile. You don’t have to get to a computer to download, edit and share the footage. That for me is a total game changer.”

In 2003, the Australian rider took Supercross on by storm by winning his 450 debut against the greatest of all time, Ricky Carmichael. He’s captured AMA Supercross championships in 2004 and 2008, while also earning the National Outdoor Motocross title in 2009.

“It goes without saying that Chad is an unbelievable athlete, but he also brings a high level of vision and savvy when it comes to action cameras,” said Peter Adderton, CEO of 360fly. “Beyond the world-class rider is a true family man. Chad’s family-oriented lifestyle aligns with our brand as a general lifestyle camera allowing anyone and everyone to capture life’s greatest moments in 360-degrees. We couldn’t be more excited to see what he captures with the camera.”

In addition to his on-going efforts to develop content, Reed will actively promote 360fly in a variety of ways including public appearances, media interviews, social media activity, and showcasing the brand logo in competition. 

360fly is a single-lens camera that introduces an innovative new way to capture the world around you in a 360-degree video format – video that’s fully interactive. The advantage of using a single lens is that there’s no additional stitching of individual video feeds. Smaller than a baseball, 360fly packs high-quality, 360-degree video into a lightweight, water resistant and rugged design. With 360fly you can capture your world, share to your favorite social media networks and swipe to immerse yourself in video that’s almost as good as being there.

In April 2014, 360fly announced a growth capital investment from Catterton, the leading consumer-focused private equity firm. In August 2014, 360fly closed $17.8 Million in Series B round financing, with Qualcomm Ventures joining lead investor Catterton.

For preorders or to learn more about 360fly, visit www.360fly.com. You can also follow 360fly on Twitter, @360fly, and “like” us on Facebook at facebook.com/360fly.

360fly Appoints Peter Adderton as New CEO

PITTSBURGH, May 6, 2015 /PRNewswire/ – 360fly, Inc., the category creator in 360 degree digital video products, announced today that Peter Adderton has been named as the Company’s new Chief Executive Officer.

A pioneer in the digital media space, Mr. Adderton founded Boost Mobile in 2000, one of the fastest-growing brands in the mobile pre-paid category. He most recently served as Chief Executive Officer of Mandalay Digital. As CEO of 360fly, Mr. Adderton’s first priority will be further building market awareness for the Company and its breakthrough panoramic video camera and related accessories. Mr. Adderton, an avid mountain biker, now regularly documents his life in 360 degrees with 360fly.

“There’s generally too much going on in your life to let it be filtered, cropped or edited,” commented Mr. Adderton. “360fly captures all the action in every direction – all at the same time. It’s not just a camera, it’s a fundamental shift in the way you experience the world; how you capture it all. If you want to see what the future of video looks like then check out 360fly. 360fly will be able to capture video that’s ideal for virtual reality applications”

“What attracted me the most to 360fly was it’s ease of use, and the simplicity of it’s design” Mr. Adderton added. “It’s single lens, single camera patented technology was unlike anything I have seen before. You can look ahead down the trail or spin around and see who is behind or beside you, because you’re capturing everything to the horizon, in a completely interactive 360 degree video. Why be tied down to just one single angle when there’s 359 more? With the explosion around virtual-reality, I am certain that 360fly’s technology and software is positioned to be the category leader in the space.”

360fly is a single lens camera that introduces an innovative new way to capture the world around you in a 360 degree video format – video that’s fully interactive. The advantage of using a single lens is that there’s no additional stitching of individual video feeds which introduces undesired stitching artifacts and takes longer to process. Smaller than a baseball, 360fly packs high quality 360 degree video into a lightweight water resistant rugged design. With 360fly you can capture your world, share on your favorite social media networks and swipe to immerse yourself in video that’s almost as good as being there.

“360fly is a standout in a dynamic industry, and with Peter onboard, the Company is even more strongly positioned to revolutionize the consumer camera experience,” said Michael Farello, Senior Partner at Catterton, lead investor in 360fly. “360fly is in a sweet spot of two prevailing consumer trends – consumers seeking more experiences and consumers becoming content creators. We are confident that 360fly will continue to set the agenda for innovation in the consumer camera market. We look forward to working with Peter and the rest of the talented 360fly team to continuing driving the Company forward.”

In April 2014, 360fly announced a growth capital investment from Catterton, the leading consumer-focused private equity firm. In August 2014, 360fly closed $17.8 Million in Series B round financing, with Qualcomm Ventures joining lead investor Catterton.

For preorders or to learn more about 360fly, visit www.360fly.com. You can also follow 360fly on Twitter, @360fly, and “like” us on Facebook at facebook.com/360fly.

About 360fly

360fly creates unique, 360 degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

About Catterton

Catterton is the leading consumer-focused private equity firm with more than $4.0 billion currently under management and a twenty-five year track record of success in building high growth companies. Since its founding in 1989, Catterton has leveraged its category insight, strategic and operating skills, and network of industry contacts to establish one of the strongest private equity investment track records in the middle market. Catterton invests in all major consumer segments, including Food and Beverage, Retail and Restaurants, Consumer Products and Services, Consumer Health, and Media and Marketing Services. Catterton’s investments include: Restoration Hardware, Baccarat, PIRCH, John Hardy, Flywheel Sports, CorePower Yoga, Outback Steakhouse, Plum Organics, Mendocino Farms, Noodles & Company, PIADA, Frederic Fekkai, Build-A-Bear Workshop, Wellness and Nature’s Variety pet food, Kettle Foods, Odwalla and P.F. Chang’s, to name a few. More information about Catterton can be found at catterton.com

About Qualcomm Incorporated

Qualcomm Incorporated is a world leader in 3G, 4G and next generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.